Swiss publishing house elk drives online business by switching to Magento 2

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AAP Software Development has delivered a fast and mobile-friendly webshop for the Swiss publishing house elk, a leading publisher of supplementary teaching materials.


The focus of the elk publishing house is on supplementary teaching materials for primary and secondary schools in German-speaking Switzerland. In addition, there is an extensive range of learning and school materials. Carefully selected products from German partner publishers complement the product range. The elk material is tailored to the current needs of teachers and to real-life practice. It is of a high quality and covers the topics dealt with comprehensively. The elk publishing house is known for its reliable teaching materials, which can be used immediately in the classroom without any preparation.


elk faced the challenge to switch from Magento 1 to Magento 2, offering it’s customers a modern, state of the art shopping experience. AAP Software Development carried out the migration, which also included the migration of all customer- and product data. The project was realised using agile development methods, delivering a high flexibility, efficiency and quality.


Improved conversion rate and performance


The successfully migration to Magento 2 helped elk to launch their new webshop without problems. The integration of Google Analytics allows to monitor all relevant e-commerce statistics. Since the migration, there has been an significant improvement in performance and in the conversion rate. Together with AAP Software Development, elk is constantly working on the further development of the new webshop.


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